Understanding The E-Banking Adoption on MSMEs: An UTAUT Approach

This study analyzes the acceptance and use of e-banking among MSMEs in Kebumen Regency using UTAUT model approach. The suggests that factors play an important role user include job expectations, business social influences, facilitating conditions. type research is quantitative data source used primary data. sampling technique this was purposive sampling. Respondents were 50 MSME actors who already e-banking. hypothesis tested SEM-PLS with WarpPLS 7.0. results indicate first model, namely performance expectancy, effort influence are behavioral intention. second intention a factor affects Use behavioral, while conditions do not affect for Regency.